Sector Networking Series: Arts & Media

Join us for our upcoming Sector Networking Series with Adam Kelly (OK 1996), President of IMG, as he shares insights from his remarkable career at the forefront of the global sports industry.

In a 45-minute presentation, Adam will reflect on his professional journey, from joining IMG in 2001 to leading one of the world's most influential sports marketing businesses. He will discuss the skills, experiences, and opportunities that helped shape his career, while offering an insider’s perspective on the rapidly changing worlds of sport, media, entertainment, and commercial partnerships.

The presentation will be followed by a Q&A session and informal networking, providing our community with the opportunity to ask questions, gain career advice, and connect with an alumnus who has reached the highest levels of a global organisation.

Whether you are interested in sport, media, business, marketing, or leadership, this promises to be a fascinating opportunity to learn from one of the industry's leading figures.

Adam Kelly (OK 1996)

Adam Kelly is President of IMG, one of the world’s leading sports marketing agencies. In this role, he oversees a global business spanning media rights, content production, brand partnerships, digital services, events, and strategic consulting. Part of TKO Group Holdings, IMG works with more than 250 of the world’s largest sports leagues, federations, events, and teams, helping them grow audiences, revenues, and long-term value.

Since joining IMG in 2001, Adam has built an impressive career over more than two decades, progressing through a series of senior leadership roles across rights acquisitions, distribution, global sales, and commercial strategy before being appointed President. During his time with the company, he has played a key role in developing partnerships with major international organisations including the International Olympic Committee, Wimbledon, Major League Soccer, Euroleague Basketball, and the UFC.

As the sports and media industries continue to evolve, Adam leads IMG through a period of significant change and opportunity, helping rightsholders navigate the growth of streaming platforms, global audiences, and new forms of fan engagement. His experience offers a unique perspective on leadership, business strategy, and the future of the global sports industry.